Bots. Raffles. In-store pick-ups. All pieces of the puzzle that came together in Nikes effort to level playing fields for all those who happen to purchase highly anticipated kicks from the sneaker Overlord.
In case you missed it, Nike has revised their way they plan to unveil Heat in the future. For those of us who may not have familiarized ourselves with said policy just yet, feel free to check it out here
While just about any which way Nike can slice the conundrum of release protocol will be viewed unfavorably by some, Bots are truly a thing of evil that needed to be done anyway with.
In the opinion of someone who wakes up early on Saturdays to almost exclusively secure a pair of new releases off of NDC, having entire runs disappear in nanoseconds is absolutely disheartening. At least with these new means, everyone has a puncher's chance.
While I can see pitfalls built into how Nike wishes to unleash their products (Involving Twitter, multiple steps to register, on top of time investment of the consumer to physically pick up their new shoe), it leaves me wondering how this will play out in the public's eye.
Is this gonna be enough of a counter-strike to crooked consumers that Joe Every-Kick will feel he has an actual shot to score the kicks he wants from Nike? Or will the small victory for us by-the-books buyers be negligible when the likes of Footlocker and Finish Line still have no ability to block bot purchases?
It's a multi-layered onion that only time will help us un-peel. But here's hoping that this change will result in more kicks for actual Heads...not just dreaded Resellers.
Let us know all your thoughts in the comments and just what you plan to change (if anything) about how you go about your weekend cops
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